How integrated are products, services, and data in your business?

Among other important topics, such as climate change and political instability, two key challenges have kept business leaders on their toes over the past ten years: digitalization and servitization.

Who is this practival guide for?

This booklet is written for decision-makers in manufacturing firms who want to analyze the status of their organizations’ product, service, and data integration strategies and initiatives. The booklet offers tools useful for reflecting on and analyzing this issue. As such, it provides executives with an opportunity to understand their current P+S+D integration situation.

About this practical guide

This booklet has been developed as part of a three-year research project on “Product+Service+Data Integration” – in short, P+S+D Integration – at Copenhagen Business School. The project investigates the level of integration of products, services, and data as well as P+S+D strategies and initiatives in manufacturing firms in Denmark. The project is part of a larger initiative, Servitize.DK, which aims to enhance Danish firms’ abilities to successfully compete by providing service offerings. The project is financially supported by The Danish Industry Foundation.

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Thomas Frandsen, Juliana Hsuan, Carsten Lund Pedersen, Jawwad Raja, Thomas Ritter

Department of Operations Management, Department of Strategy and Innovation